Health Path

Technology has made life more convenient than ever before. Entertainment is never more than seconds away. A few taps can bring food and goods straight to your door.

But in a world of instant gratification, what has happened to our ability to do things without instant payoff? To goals that require patience and long-term commitment?

Problem

79% of Americans say they're likely to revert to previous eating behaviors after completing or giving up on a diet, indicating a failure to develop lasting healthy behaviors.

Challenge

How Might We leverage technology’s ability to deliver instant gratification to help individuals build and sustain healthy habits in their everyday lives?

Research

🧡 To understand the factors that drive individuals to adopt and maintain healthy habits.

Key Areas of Understanding

💜 To understand the development and reinforcement of healthy habits emerged.

💚 To understand the process of setting and achieving health-related goals.

User Interview

Upon gathering information from the participants, I have distilled their insights into three key categories.

Motivations

Focuses on understanding the factors that drive individuals to adopt and maintain healthy habits.

Habits

The development and reinforcement of healthy habits.

Goals

Setting and achieving health-related goals.

Responses from Interviews

“I don’t set high goals right away. Instead, I decided to go slow, make things easy and convenient, and have a long-term mindset.”

🥑 Focus on long-term, go slow and make it a habit.

“I set a short goal to be proud with myself and stay motivated.“

“I want to build a good pattern for a good habit.“

🍅 Build a routine that will lead to a good habit.

“I want to see my progress to keep myself motivated.“

🌽 Seeing a progress helps maintain user motivation.

User Survey

66.7% of participants willing to dedicate some time and effort for health and top 5 motivations are

❤️ Good shape

🧡 Be healthy

💛 Self-improvement

💚 Good mental health

💙 Better fitness / performance in activities

Learning from Insights

Becoming healthier is an important goal for many individuals.

The insights indicate that individuals are interested in maintaining healthy habits over time.

It appears that people are willing to invest significant time and effort in pursuing better health outcomes.

Solution

An easy access product that provide personalized guidance that's customized to each individual's unique lifestyle and activity patterns.

Define

I discovered a consistent pattern of information based on my research, as well as user surveys and interviews.

To maintain a healthy lifestyle, it is best to prioritize the progress of long-term habits that require little effort, rather than relying solely on short-term motivation.

Creating a habit requires consistent and repetitive behavior over time, until it becomes automatic and ingrained.

I created a user flow to illustrate the sequence of actions that a user follows, starting from when they launch the app, up until the point where they explore and discover various functions available in the app.

Usability Testing & Iteration

I conducted a usability testing to gather feedback from potential users, the key areas that I focused attention for design refinement are

1. User Interface (UI)

2. Navigation

3. Usability

Design & Branding

I focus on creating a design that not only looks great but also effectively communicates the brand's values and personality. I utilized the golden ratio as a guiding principle in the design process.

Final Design

What I’ve learned from this project?

Listen to user needs

Understanding and meeting the needs of users is paramount in creating a health app that delivers value and meets their expectations. By attentively listening to their perspectives, I can incorporate these insights into the app's design and development. This process can result in an app that is well-received and frequently utilized by users, providing them with a meaningful and positive experience. In short, prioritizing the user's needs is key.

Research helps a lot

Research is an indispensable aspect of the app development process. Apart from comprehending the users' needs, research can assist developers in shaping many other facets of the app's design and development. By delving deeper into the research, developers can obtain insights into the app's competitors, market trends, and design considerations. This knowledge can be used to create an app that is user-focused, unique, and meets the market demands.